Welcome to the Blog

Practical CX - How to Develop Personas for Marketing

A lot has been written about personas since they were invented by Alan Cooper of CPE, but most of it (in our experience) misses the point. So based on research and experience, here's our guide as to what personas are, what they aren't, and how to create and use them…

Magenta Doesn't Exist

Here's something to think about... This is the colour spectrum as it actually exists: The weird thing about this? Whilst we can see violet and blue next to each other, there's no magenta. Because magenta doesn't exist. It's what's known as a non-spectral colour. Violet exists as wavelengths of light…

The Difference Between UI and UX

Looking at the user interface for a horse tells you nothing about the experience of riding one. Designing an interface and then building it results in wasted time. Photoshop designs, no matter how beautiful or well reasoned, will tell you nothing about the experience actual customers receive using it. UI…

The Psychology of Colour in CX & Branding

The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of combining a brand and its presentation, with the touchpoints we present to users, and how to create the…

The Importance of Customer Value in Marketing

There's a wonderful, awful statistic that should terrify you: no-one would mind if 75% of brands disappeared tomorrow. I don't think that means people wouldn't care if the company didn't exist; however I can completely believe most people would by happy if 75% of all advertising and marketing  vanished tomorrow.…