The Only Toolset Tailored to
Scientific Experience Design.

We help teams approach, communicate and deploy creativity effectively in their organisations every day. Start designing work using scientific critical thinking skills, and banish dead-end, repetitive research.

Hirundin helps you shape better digital experiences.

Organisations using scientific design
execute faster & more successfully

We've found that this idea of thinking of our work as if it were a series of experiments really frees up our thinking. It allows us to try more innovative ideas, crazy ideas and maybe even stupid ideas, but in a small-scale, contained way first, to really understand what the effects are of what we're doing.

Navin Iyengar

Put hypotheses together, go and look at the data and think "well this could mean a couple of different things, let's go actually talk to real people and validate it". Don't go data-blind and take the numbers at face value, because that can be misleading. This hybrid approach can radically change your experience.

Stephen Gates

How it Works


See how your users behave, find common traits and challenges in what they do, and build empathy.


Create hypotheses and think critically about how to address the challengs found to deliver better experiences.


Find the fastest ways you could disprove your ideas, then try and disprove them to learn what works.


Implement evidenced-based changes which deliver measurable improvements for people using your services.

Everything you need to create
strategic, thoughtful work

Critical Thinking Meets Design Thinking

A bespoke suite of tools to help you build empathy with customers, define their challenges, and ideate, prototype and test solutions.

Design using dependable, reliable processes to create change and develop solutions faster than the competition.

Connected Design Artifacts

You need more than just user stories; you want to see and build connections between journeys, personas, research and outcomes.

Hirundin helps you build your business around your customers and their needs more than anyone else.

Customer Personas

Develop validated personas built from real user experiences which help you understand users and gain buy-in for work.

Build personas around common themes in experience from user studies and research.

Journey Maps

Visualize your customers' journeys to build empathy through understanding their experiences across channels.

Create beautiful maps, illuminating the details that matter to your team and customers.

Research Insights & Hypothesis Validation

Observe, hypothesise, validate & disprove ideas and take actions based using proven scientific principles.

Create informed tests with buy-in across the organisation, and drive real change with the results.